Benevelo Gifts is a direct-to-consumer company that provides high-quality gift baskets and packages. Benevelo mostly retails on Amazon marketplace and does the majority of its business during holiday season.
Due to the seasonal nature of their success, Benevelo wanted to build upon their existing successes and uncover new opportunities for growth by exploring new channels and marketing strategies. The company’s primary focus was upscaling the brand to better reflect the quality of the products it sells.
To have a successful seasonal business, it requires the right customer-facing assets that make them connect with your products. This means updating any marketing assets to capture the joy and energy of the holiday or season that one is promoting around. The right design assets and copy help to convert potential customers emotionally connecting with potential customers.
Key to the Seller’s Choice approach is generating a customized plan for each client. Our talented team of designers utilized Benevelo’s brand identity and strategy to develop Amazon Storefronts, Product Listings, and A+ Content. Seller’s Choice then seasonally updated Benevelo’s key Amazon assets.
- Amazon Storefront Design
- Listing Optimization
- A+ Content
- Product Imagery
Benevelo’s newly optimized and seasonally updated Amazon assets successfully increased page views by 50% and increased the effectiveness of converting Amazon Ads.
Benevelo helps people make grand gestures. However, broadcasting that message on Amazon is difficult. PPC is a great way to increase product exposure and sales.
Seller’s Choice developed and implemented a bid management system that optimized bids, compounded the success of performing keywords, and prevented waste through extraneous keywords.
Working on the Amazon Ads platform, Seller’s Choice designed a comprehensive full‑funnel strategy. For every $1 dollar spent in paid traffic, Benevelo earned $7. By leveraging the strength of the Product Listings, Storefront and A+ Content, the combination of content and ads created a sustainable profit driver for Benevelo.
Benevelo wanted to establish themselves as a reputable, high-quality brand, and to have a storefront that reflected its product line. The team at Seller’s Choice wanted to capture all the elegance of the company into a cohesive visual representation.
Because Benvelo retails mostly on Amazon, the team focused on creating a new Storefront to serve as a stand-in for what otherwise would be a company website. The design and content team worked closely to develop easy-to-navigate pages that were visually cohesive.
Benevelo’s Amazon Storefront became a landing page for all ads run to the store, as well as a clearly structured site for consumers to shop by their preference of size, items, and occasion.
The site is updated regularly to reflect the seasonality of the business, in order to attract and bring in the right clientele at any given time.