Phone and tablet applications can simplify your selling by giving you real-time notifications and access to information however, whenever, and wherever you need it. But what apps and software are worth the price and which will truly help to grow your business?
If you sell on Amazon, you should have the traditional Amazon app on your phone. This app lets you function as any other Amazon customer with the ability to browse and purchase items. This can help you see what your storefront looks like “from the outside.”
However, the primary reason to use this app is to watch what your competition is doing. You will be able to see their prices, how many items they have in stock, their product descriptions, and their reviews (both good and bad). This can help you see where you stack up in comparison: What looks good in their listings? What looks bad? What can you be doing better?
Even if you sell on another online platform, Amazon is too huge a competitor to ignore.
(Plus, you can scan the barcode of an item in a brick and mortar store, and if Amazon has that Universal Product Code (UPC) in stock, it will come up with relevant product listings. This can help save you money on your own shopping!)