If you’re an eCommerce seller, you’ve likely considered selling on eBay—if you don’t already. According to Statista, eBay ended 2016 with upwards of 167 million active buyers, and the gross merchandise volume in “Home & Garden” alone was $11.8 million.
But with such a huge audience comes significant competition—approximately 40-60 million sellers. How do you build a legitimate site on eBay and stand out from the crowd?
THE BASICS OF OPTIMIZING ON EBAY
There is a difference between Google SEO and Amazon SAO. In the same way, eBay listing is dissimilar from Amazon stores based on how eBay deems its Stores worthy.
However, the differences are, for the most part, in the details. Much of what was discussed in regards to Amazon optimization holds true for eBay and any other platform. For example, you always need:
A descriptive listing title
Accurate, researched information
But there are some eBay optimization tips that will help you boost your Store within the competitive market…