Amazon
Jan 9, 2020

Amazon Sponsored Ads vs. Natural Organic Sales

Whether you’re a new or experienced Amazon seller, you’re always looking to boost to your listings and brand exposure. Thus, it’s likely you’ve heard of Amazon’s Sponsored Ad Sales as a means to promote your products and company on the Amazon marketplace.

But how can you determine if the return is worth the investment for a given listing to be sponsored? And how do you know which type of sponsored ad would be right for that product?

What Is Amazon Sponsored Ad Sales?

If you’ve ever browsed on Amazon, you’ve undoubtedly seen sponsored products. These are those items flagged with an orange “Sponsored” tag, found at the top and middle of product search pages (aka the areas that most draw the eye of the consumer). These Sponsored ads can also be found on individual product listings under the section “Customers Who Bought This Item Also Bought.” Again, the sponsored product listing is flagged as “Sponsored” as a means of gaining the attention of the shopper.

Whether you’re a new or experienced Amazon seller, you’re always looking to boost to your listings and brand exposure. Thus, it’s likely you’ve heard of Amazon’s Sponsored Ad Sales as a means to promote your products and company on the Amazon marketplace.

But how can you determine if the return is worth the investment for a given listing to be sponsored? And how do you know which type of sponsored ad would be right for that product?

What Is Amazon Sponsored Ad Sales?

If you’ve ever browsed on Amazon, you’ve undoubtedly seen sponsored products. These are those items flagged with an orange “Sponsored” tag, found at the top and middle of product search pages (aka the areas that most draw the eye of the consumer). These Sponsored ads can also be found on individual product listings under the section “Customers Who Bought This Item Also Bought.” Again, the sponsored product listing is flagged as “Sponsored” as a means of gaining the attention of the shopper.

Amazon Sponsored Ads have been around since 2012, but they have recently become “smarter” in terms of ROI for the seller as well as relevancy for the consumer. This updated program promotes higher visibility on search and product pages, making these ads more successful than ever. The Sponsored Ad program now includes a Campaign Manager position that offers a simpler Seller Central usability and login system. This makes it easier for sellers to monitor the reach, engagement, and success of their various ad pages.

These Sponsored Ads also give more flexibility and control to the seller. The Campaign Manager is able to choose what the ad “looks like” and who it targets. Automatic targeting allows Amazon to promote the product to all relevant customer searches based on product information. Manual targeting is when sellers set keyword options for a given listing, so they can better control the target audience of the ad.

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